Zhongyun Zhou

Attracted to or Locked In? Predicting Continuance Intention in Social Virtual World Services

Zhongyun Zhou, Yulin Fang, Doug Vogel et al. · Journal of Management Information Systems · 2012 · 242 citations

Business, Information Systems, Management Information Systems +6

Moderating role of gender in the relationships between perceived benefits and satisfaction in social virtual world continuance

Zhongyun Zhou, Xiaoling Jin, Yulin Fang · Decision Support Systems · 2014 · 212 citations

Social Sciences, Marketing, Social Psychology +12

Individual motivations and demographic differences in social virtual world uses: An exploratory investigation in Second Life

Zhongyun Zhou, Xiaoling Jin, Doug Vogel et al. · International Journal of Information Management · 2010 · 186 citations

Social Sciences, Social Psychology, Interpersonal Communication +16

Why users keep answering questions in online question answering communities: A theoretical and empirical investigation

Xiao-Ling Jin, Zhongyun Zhou, Matthew Lee et al. · International Journal of Information Management · 2012 · 144 citations

Social Sciences, Social Psychology, Communities Of Practice +8

Does government social media promote users' information security behavior towards COVID-19 scams? Cultivation effects and protective motivations

Zhenya Tang, Andrew S. Miller, Zhongyun Zhou et al. · Government Information Quarterly · 2021 · 134 citations · Full text

Business, Cybersecurity, Computer Security +11