Zhongyun Zhou

Attracted to or Locked In? Predicting Continuance Intention in Social Virtual World Services

Zhongyun Zhou, Yulin Fang, Doug Vogel et al. · Journal of Management Information Systems · 2012 · 240 citations

Customer Satisfaction, Consumer Research, Social Influence +22

Moderating role of gender in the relationships between perceived benefits and satisfaction in social virtual world continuance

Zhongyun Zhou, Xiaoling Jin, Yulin Fang · Decision Support Systems · 2014 · 207 citations

Quality Of Life, Customer Satisfaction, Life Satisfaction +10

Individual motivations and demographic differences in social virtual world uses: An exploratory investigation in Second Life

Zhongyun Zhou, Xiaoling Jin, Doug Vogel et al. · International Journal of Information Management · 2010 · 185 citations

Engineering, Online Gaming, Social Psychology +17

Why users keep answering questions in online question answering communities: A theoretical and empirical investigation

Xiao-Ling Jin, Zhongyun Zhou, Matthew Lee et al. · International Journal of Information Management · 2012 · 142 citations

Computational Social Science, Social Media, Engineering +12

Does government social media promote users' information security behavior towards COVID-19 scams? Cultivation effects and protective motivations

Zhenya Tang, Andrew S. Miller, Zhongyun Zhou et al. · Government Information Quarterly · 2021 · 131 citations · Full text

Protective Motivations, Cybercrime, Social Media +12