Concepedia

Rajesh Kumar Srivastava

RK

8

Publications

789

Citations

8

H-Index

1999

Active since

Affiliations

K. J. Somaiya Hospital & Research Centre(Current)

IMS Unison University

University of Mumbai

Rajesh Kumar Srivastava is an author at K. J. Somaiya Hospital & Research Centre specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionFintechTechnologyConsumer BehaviorInnovation AdoptionTrust

Publications per year

1999–2020

8

Publications

8

Predicting the intention to use mobile banking in India

Sindhu Singh, Rajesh Kumar Srivastava · International Journal of Bank Marketing · 2018 · 330 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +19

Understanding the intention to use mobile banking by existing online banking customers: an empirical study

Sindhu Singh, Rajesh Kumar Srivastava · Journal of Financial Services Marketing · 2020 · 201 citations

Customer Satisfaction, Fintech, Online Banking +13

Changing retail scene in India

Rajesh Kumar Srivastava · International Journal of Retail & Distribution Management · 2008 · 120 citations

Consumer Research, Retail Power House, Buying Behavior +16

Customer's Perception on Usage of Internet Banking

Rajesh Kumar Srivastava · SHILAP Revista de lepidopterología · 2008 · 43 citations · Full text

Customer Satisfaction, Fintech, Online Banking +7

Factors Influencing the Adoption of Mobile Banking in India

Sindhu Singh, Rajesh Kumar Srivastava · International Journal of E-Services and Mobile Applications · 2014 · 36 citations

Customer Satisfaction, Fintech, Mobile Marketing +15

Rows per page

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