Yuqi Tang

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Publications

Citations

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Active since

1990

Affiliations

Yuqi Tang is an author at The University of Melbourne specializing in market share response to advertising, advertising management, and product life cycle management.

ORCID

Publications per year

1990–2024

Publications

Advertising's Effect on the Product Evolutionary Cycle

Susan L. Holak, Yuqi Tang · Journal of Marketing · 1990 · 20 citations

Business, Economics, Marketing +12

The role of social media in CSR performance: An integrated institutional and resource dependence perspective

Jing Zhou, Silin Ye, Xiaming Liu et al. · Journal of Business Research · 2024 · 15 citations

Management, Organization Studies, Organizational Behavior +16

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