16
Publications
1.1K
Citations
14
H-Index
2011
Active since
Hakan Kitapçı is an author at Gebze Technical University specializing in management, business, and customer satisfaction.
Top concepts
ManagementBusinessTrustMarketingConsumer ResearchCustomer SatisfactionConsumer BehaviorRelationship MarketingOrganizational BehaviorBranding
Publications per year
2011–2024
16
16
Azize Şahin, Cemal Zehir, Hakan Kitapçı · Procedia - Social and Behavioral Sciences · 2011 · 531 citations · Full text
Building Brand Loyalty, Customer Satisfaction, International Marketing +22
Cemal Zehir, Azize Şahin, Hakan Kitapçı et al. · Procedia - Social and Behavioral Sciences · 2011 · 215 citations · Full text
Customer Satisfaction, Automotive Industry, Consumer Research +19
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