Valentine Appel - Concepedia

Author

Valentine Appel

Also Known As

Valentine Appel

Publications

191

Citations

H-Index

Concepts

All Affiliations

Valentine Appel is an author at Sample6 (United States) specializing in advertising, mass communication, and arts.

#	Concept	H-Index	Publications	Citations
1	Arts	2	2	97
2	Management	2	2	75
3	Social Sciences	2	2	128
4	Cognitive Science	2	2	128
5	Engineering	1	1	13

Valentine Appel

Publications

163

Citations

H-Index

Page 1

	Year	Citations
Brain-Activity Responses to Magazine and Television Advertising Sidney Weinstein, Valentine Appel, Curt Weinstein Journal of Advertising Research Television StudyCognitive ScienceAffective NeuroscienceArtsNeuroeconomics	1980	75
Brain Activity and Recall of TV Advertising Valentine Appel, Sidney Weinstein, Curt Weinstein Journal of Advertising Research MarketingCognitive ScienceNeurolinguisticsTargeted AdvertisingManagement	1979	53
Editorial Environment and Advertising Effectiveness Valentine Appel Journal of Advertising Research Targeted AdvertisingAdvertising ResearchConsumer ResearchJournalismManagement	2000	22
Copy Testing in a Competitive Environment Valentine Appel, Babette Jackson Journal of Marketing Software MaintenanceEngineeringSystem TestingCompetitive EnvironmentSoftware Testing	1975	13

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