Concepedia

Valentine Appel

VA

Statistics

Publications

4

Citations

163

H-Index

4

Active since

1975

Affiliations

Sample6 (United States)(Current)

Valentine Appel is an author at Sample6 (United States) specializing in advertising, advertising psychology, and business.

Publications per year

1975–2000

4

Publications

4

Brain-Activity Responses to Magazine and Television Advertising

Sidney Weinstein, Valentine Appel, Curt Weinstein · Journal of Advertising Research · 1980 · 75 citations

, , +12

Brain Activity and Recall of TV Advertising

Valentine Appel, Sidney Weinstein, Curt Weinstein · Journal of Advertising Research · 1979 · 53 citations

, , +14

Editorial Environment and Advertising Effectiveness

Valentine Appel · Journal of Advertising Research · 2000 · 22 citations

, , +11

Copy Testing in a Competitive Environment

Valentine Appel, Babette Jackson · Journal of Marketing · 1975 · 13 citations

, , +3

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