Concepedia

Neng Liang

NL

6

Publications

221

Citations

6

H-Index

1995

Active since

Affiliations

China Europe International Business School(Current)

Loyola University Maryland

Neng Liang is an author at China Europe International Business School specializing in management, business, and trade.

Top concepts

BusinessManagementTradeEducationLogisticsMarketingGlobalizationGlobal StrategySocial CognitionBusiness Strategy

Publications per year

1995–2015

6

Publications

6

Importer Behavior: the neglected Counterpart of International Exchange

Neng Liang, Arvind Parkhe · Journal of International Business Studies · 1997 · 132 citations

Economics, Trade Policy, Importer Behavior +6

Soliciting unsolicited export orders

Neng Liang · European Journal of Marketing · 1995 · 26 citations

International Marketing, Trade, International Business Strategy +18

Erroneous Learning from the West? A Narrative Analysis of Chinese MBA Cases Published in 1992, 1999 and 2003

Neng Liang, Lin Shu · Management International Review · 2008 · 23 citations

Chinese Foreign Policy, Chinese Culture, East Asian Studies +6

In Their Own Eyes and Voices

Jian Han, Neng Liang · Organizational Behavior Teaching Review · 2015 · 16 citations

Emba Students, Education, Executive Master +20

Judgmental heuristics in overseas vendor search and evaluation: A proposed model of importer buying behavior

Neng Liang, Rodney L. Stump · The International Executive · 1996 · 13 citations

International Marketing, Trade, Consumer Research +20

Rows per page

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