Carolyn Heller Baird

Statistics

Publications

Citations

847

H-Index

Active since

2010

Affiliations

Global Services (Slovakia)(Current)

IBM (United States)

Carolyn Heller Baird is an author at Global Services (Slovakia) specializing in customer relationship management, marketing management, and relationship marketing.

Publications per year

2010–2020

Publications

From social media to social customer relationship management

Carolyn Heller Baird, Gautam Parasnis · Strategy and Leadership · 2011 · 668 citations

Management, Marketing, Marketing Management +13

From social media to Social CRM: reinventing the customer relationship

Carolyn Heller Baird, Gautam Parasnis · Strategy and Leadership · 2011 · 76 citations

Business, Marketing, Marketing Management +16

From social media to social customer relationship management

Carolyn Heller Baird, Gautam Parasnis · IEEE Engineering Management Review · 2013 · 73 citations

Management, Marketing, Marketing Management +13

What makes a Chief Digital Officer successful?

Saul J. Berman, Carolyn Heller Baird, Kevin Eagan et al. · Strategy and Leadership · 2020 · 19 citations

Business, Strategic Management, Strategy +14

How top performers achieve customer‐focused market leadership

Carolyn Heller Baird, Cristene Gonzalez‐Wertz · Strategy and Leadership · 2010 · 11 citations

Management, Marketing, Marketing Management +11

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