Lisheng Weng

A model of tourism advertising effects

Lisheng Weng, Zhuowei Huang, Jigang Bao · Tourism Management · 2021 · 108 citations

Marketing, Economics, Destination Marketing +7

The effect of tour interpretation on perceived heritage values: A comparison of tourists with and without tour guiding interpretation at a heritage destination

Lisheng Weng, Zengxian Liang, Bao Ji-gang · Journal of Destination Marketing & Management · 2020 · 85 citations

Customer Satisfaction, Culture, Heritage Marketing +10

How do visitors respond to sustainable tourism interpretations? A further investigation into content and media format

Zhuowei Huang, Lisheng Weng, Jigang Bao · Tourism Management · 2022 · 74 citations

Sustainable Tourism Interpretations, Culture, Media Format +12

Sustainability Assessment of Cultural Heritage Tourism: Case Study of Pingyao Ancient City in China

Lisheng Weng, Bao‐Jie He, Lina Liu et al. · Sustainability · 2019 · 66 citations · Full text

Tourism Management, Tourism Performance, Tourism Supply +20

The Influence of Visitors’ Recreation Experience and Environmental Attitude on Environmentally Responsible Behavior: A Case Study of an Urban Forest Park, China

Lisheng Weng, Yijin Zhu, Xiangting Xu et al. · Forests · 2022 · 29 citations · Full text

Leisure Study, Environmental Psychology, Environmental Attitude +16