Concepedia

Iva Atanassova

IA

3

Publications

103

Citations

3

H-Index

2015

Active since

Affiliations

University of Aberdeen(Current)

Iva Atanassova is an author at University of Aberdeen specializing in marketing communication, digital marketing, and interactive marketing.

Top concepts

BusinessMarketingManagementSocial MediaMedia MarketingSocial MarketingDigital MarketingBusiness IntelligenceInteractive MarketingMarketing Communication

Publications per year

2015–2024

3

Publications

3

Social media practices in SME marketing activities: A theoretical framework and research agenda

Iva Atanassova, Lillian Clark · Journal of Customer Behaviour · 2015 · 70 citations

Research Agenda, Small Business Marketing, Social Media +15

Managing the VUCA environment: The dynamic role of organizational learning and strategic agility in B2B versus B2C firms

Iva Atanassova, Peter Bednár, Huda Khan et al. · Industrial Marketing Management · 2024 · 22 citations · Full text

Critical perspective on consumer animosity amid Russia-Ukraine war

Naeem Akhtar, Huda Khan, Umar Iqbal Siddiqi et al. · Critical Perspectives on International Business · 2023 · 11 citations · Full text

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