Shang‐Ho Yang

Consumer Willingness to Pay for Fair Trade Coffee: A Chinese Case Study

Shang‐Ho Yang, Wuyang Hu, Malvern Mupandawana et al. · Journal of Agricultural and Applied Economics · 2012 · 108 citations · Full text

Consumer Economics, Consumer Study, Trade +20

Comparison of food values for consumers’ preferences on imported fruits and vegetables within Japan, Taiwan, and Indonesia

Shang‐Ho Yang, Bella Pebriyani Panjaitan, Kiyokazu Ujiie et al. · Food Quality and Preference · 2020 · 59 citations · Full text

The effect of a Halal label and label size on purchasing intent for non-Muslim consumers

Widya Satya Nugraha, Dennis Chen, Shang‐Ho Yang · Journal of Retailing and Consumer Services · 2021 · 51 citations · Full text

Customer Satisfaction, Random Utility Theory, Consumer Study +16

Using a Modified Payment Card Survey to Measure Chinese Consumers’ Willingness to Pay for Fair Trade Coffee: Considering Starting Points

Shang‐Ho Yang, Ping Qing, Wuyang Hu et al. · Canadian Journal of Agricultural Economics/Revue canadienne d agroeconomie · 2012 · 36 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +18

Product information and Chinese consumers’ willingness-to-pay for fair trade coffee

Shang‐Ho Yang, Ping Qing, Wuyang Hu et al. · China Agricultural Economic Review · 2014 · 26 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +19