Concepedia

Author

Rita Cavalheiro

Universidade Católica Portuguesa

Also Known As

Rita Cavalheiro

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Publications

51

Citations

1

H-Index

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Universidade Católica Portuguesa
RC

About

Rita Cavalheiro is an author at Universidade Católica Portuguesa specializing in advertising, interactive marketing, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Management

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Culture

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Marketing

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Advertising

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Brand Awareness

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Rita Cavalheiro

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1

Publications

51

Citations

1

H-Index

YearCitations

The role of storytelling in the creation of brand love: the PANDORA case

Patrícia Dias, Rita Cavalheiro

Journal of Brand Management

2021

51

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