Concepedia
Statistics
Publications
7
Citations
246
H-Index
Active since
2007
Affiliations
University of Pretoria(Current)
Tshwane University of Technology
De la Rey Van der Waldt is an author at University of Pretoria specializing in advertising, business, and marketing.
Publications per year
2007–2016
Information and source preferences of a student market in higher education
Jeanne Susan Bonnema, De la Rey Van der Waldt · International Journal of Educational Management · 2008 · 93 citations
Education, Higher Education, Market Segmentation +10
Attitudes of young consumers towards SMS advertising
De la Rey Van der Waldt, T. M. Rebello, Wendy J. Brown · UpSpace Institutional Repository (University of Pretoria) · 2009 · 82 citations · Full text
Business, Communication, Marketing +16
Out-of-home advertising media: theoretical and industry perspectives
De la Rey Van der Waldt, Thérèse Roux · 2014 · 19 citations
Business, Communication, Marketing +17
Does branded product placement in film enhance realism and product recognition by consumers
De la Rey Van der Waldt, L.S. Du Toit, R. Redelinghuys · UpSpace Institutional Repository (University of Pretoria) · 2007 · 16 citations · Full text
Business, Marketing, Marketing Management +17
A classification framework for out-of-home advertising media in South Africa
Thérèse Roux, De la Rey Van der Waldt, Lené Ehlers · Communicatio · 2013 · 16 citations
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