Concepedia

Thérèse Roux

TR

Statistics

Publications

7

Citations

133

H-Index

7

Active since

2013

Affiliations

Tshwane University of Technology(Current)

Thérèse Roux is an author at Tshwane University of Technology specializing in marketing, business, and advertising.

Publications per year

2013–2021

7

Publications

7

Digital signage as an opportunity to enhance the mall environment: a moderated mediation model

Thérèse Roux, Sfiso Mahlangu, Thembeka Manetje · International Journal of Retail & Distribution Management · 2020 · 29 citations

Business, Marketing, Retail Management +12

Toxic Leadership: A Slow Poison Killing Women Leaders in Higher Education in South Africa?

Tessie H.H. Herbst, Thérèse Roux · Higher Education Policy · 2021 · 27 citations

Education, Higher Education, Leadership +9

Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences

Thérèse Roux · Journal of Public Affairs · 2020 · 22 citations

Business, Marketing, Marketing Management +12

Out-of-home advertising media: theoretical and industry perspectives

De la Rey Van der Waldt, Thérèse Roux · 2014 · 19 citations

Business, Communication, Marketing +17

A classification framework for out-of-home advertising media in South Africa

Thérèse Roux, De la Rey Van der Waldt, Lené Ehlers · Communicatio · 2013 · 16 citations

Business, Communication, Marketing +16

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