Concepedia

Sharon Ponsonby

SP

Statistics

Publications

5

Citations

178

H-Index

5

Active since

2000

Affiliations

University of Ulster(Current)

Sharon Ponsonby is an author at University of Ulster specializing in management, business, and business strategy.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementInteractive MarketingTechnologyDigital MarketingTechnology TransferCustomer Satisfaction

Publications per year

2000–2004

5

Publications

5

The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective

Adrian Palmer, Sharon Ponsonby · Journal of Marketing Management · 2002 · 77 citations

The 'Value Of Marketing' and 'The Marketing Of Value' in Contemporary Times –A Literature Review and Research Agenda

Sharon Ponsonby, Emily Boyle · Journal of Marketing Management · 2004 · 38 citations

Customer Experience, Customer Satisfaction, Digital Marketing +17

The impact of Internet technologies on the airline industry: current strategies and future developments

Ronan McIvor, Dolores O’Reilly, Sharon Ponsonby · Strategic Change · 2003 · 31 citations

Customer Satisfaction, Internet Science, Airport Management +25

The potential training impact of technology on SMEs in Northern Ireland

Patrick McCole, Trevor Morrow, Sharon Ponsonby et al. · Journal of European Industrial Training · 2001 · 17 citations

Education, Rapid Technological Advancement, Human Resource Management +22

A Behavioural Analysis of Co-operative Marketing Organisations

Adrian Palmer, Shirley Barrett, Sharon Ponsonby · Journal of Marketing Management · 2000 · 15 citations

Tourism Management, Destination Marketing, Organizational Communication +14

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