Concepedia
1
Publications
13
Citations
H-Index
2024
Active since
Affiliations
University of Macau(Current)
K. Wayne Yang is an author at University of Macau.
Publications per year
2024–2024
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market
K. Wayne Yang, Huimei Bu, Rui Huang et al. · Asia Pacific Journal of Marketing and Logistics · 2024 · 13 citations
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