Concepedia
Statistics
Publications
3
Citations
111
H-Index
Active since
2005
Cait Poynor is an author specializing in consumer research, product assortment management, and marketing management.
Publications per year
2005–2009
Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self-Control Goals
Cait Poynor, Kelly L. Haws · Journal of Consumer Research · 2008 · 57 citations
Social Sciences, Psychology, Social Psychology +14
Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction
Cait Poynor, Stacy Wood · Journal of Consumer Research · 2009 · 37 citations
Business, Marketing, Marketing Management +12
Effect of Product Assortment Changes on Customer Retention
Kristin Diehl, Cait Poynor, Peter Boatwright · ACR European Advances · 2005 · 17 citations
Business, Marketing, Marketing Management +13
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