Pilar Presas

The Heterogeneity of Family Firms in CSR Engagement

Pilar Presas, Alexandra Simon · Family Business Review · 2014 · 261 citations · Full text

Business, Organizational Behavior, Sociology +17

Branding familiness in tourism family firms

Pilar Presas, Dolors Muñoz, Jaume Guía · Journal of Brand Management · 2010 · 42 citations

Business, Marketing, Tourism Management +12

Customer’s Perception of Familiness in Travel Experiences

Pilar Presas, Jaume Guía, Dolors Muñoz · Journal of Travel & Tourism Marketing · 2014 · 35 citations

Management, Marketing, Tourism Management +10

Corporate social responsibility in a local subsidiary: internal and external stakeholders’ power

Mercè Bernardo, Pilar Presas, Alexandra Simon · EuroMed Journal of Business · 2019 · 27 citations · Full text

Management, Organization Studies, Strategic Management +15

A case study of a simultaneous integration in an SME

Marc Llonch, Mercè Bernardo, Pilar Presas · International Journal of Quality & Reliability Management · 2017 · 26 citations · Full text

Management, Business Administration, Quality Management +14