Concepedia

Author

Thanh Ba Truong

University of Da Nang

Also Known As

Thanh Ba Truong

3

Publications

56

Citations

3

H-Index

18

Concepts

All Affiliations

University of Da Nang
TB

About

Thanh Ba Truong is an author at University of Da Nang specializing in brand management, consumer research, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

38

2

Management

1

1

38

3

Behavioral Sciences

1

1

38

4

Culture

1

1

38

5

Marketing

1

1

38

Thanh Ba Truong

×

2

Publications

50

Citations

2

H-Index

YearCitations

Page 1