Wornchanok Chaiyasoonthorn

Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector

Singha Chaveesuk, Bilal Khalid, Wornchanok Chaiyasoonthorn · Innovative Marketing · 2021 · 78 citations · Full text

Customer Satisfaction, Behavioral Intention, Effective Use +23

Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel

Anabel Gutiérrez, Khanyapuss Punjaisri, Bhavini Desai et al. · Journal of Retailing and Consumer Services · 2023 · 64 citations · Full text

Marketing, Online Customer Behavior, Consumer-brand Interactions +15

Continuance intention to use digital payments in mitigating the spread of COVID-19 virus

Singha Chaveesuk, Bilal Khalid, Wornchanok Chaiyasoonthorn · International Journal of Data and Network Science · 2022 · 48 citations · Full text

Customer Satisfaction, Digital Payment Systems, Innovation Adoption +23

MOOCs ADOPTION IN HIGHER EDUCATION: A MANAGEMENT PERSPECTIVE

Bilal Khalid, Singha Chaveesuk, Wornchanok Chaiyasoonthorn · Polish Journal of Management Studies · 2021 · 45 citations · Full text

Customer Satisfaction, Behavioral Intention, E-learning +16

Exploring the influence of live streaming on consumer purchase intention: A structural equation modeling approach in the Chinese E-commerce sector

Yang Gu, Wornchanok Chaiyasoonthorn, Singha Chaveesuk · Acta Psychologica · 2024 · 44 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +19