Concepedia
Statistics
Publications
5
Citations
103
H-Index
Active since
2021
Affiliations
Shangqiu Institute of Technology(Current)
University of Southampton Malaysia
Cong Zhao is an author at Shangqiu Institute of Technology specializing in business, customer satisfaction, and finance.
Top concepts
FinanceBusinessMarketingManagementConsumer ResearchCustomer SatisfactionAccountingService QualityFinancial CrisisConsumer Behavior
Publications per year
2021–2024
Exploring the reasons for bank-switching behavior in retail banking
Cong Zhao, Abu Hanifa Md. Noman, Kaveh Asiaei · International Journal of Bank Marketing · 2021 · 31 citations
Bank Customers, Customer Satisfaction, Online Customer Behavior +13
Bank's service failures and bank customers' switching behavior: does bank reputation matter?
Cong Zhao, Abu Hanifa Md. Noman, M. Kabir Hassan · International Journal of Bank Marketing · 2023 · 25 citations
Customer Satisfaction, Consumer Research, Bank Reputation Matter +17
How the Characteristics of Live-Streaming Environment Affect Consumer Purchase Intention: The Mediating Role of Presence and Perceived Trust
Qian Li, Cong Zhao, Ran Cheng · IEEE Access · 2023 · 20 citations · Full text
Exploring How the Application of Live-Streaming in E-Commerce Influences Consumers’ Trust-Building
Dawei Zhao, Jing Yang, Cong Zhao · IEEE Access · 2024 · 15 citations · Full text
Service failure and negative Word-of-Mouth in Chinese retail banking: a moderated-mediation approach
Cong Zhao, Abu Hanifa Md. Noman, Mohammad Zoynul Abedin · International Journal of Bank Marketing · 2024 · 12 citations
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