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Kimberly V. Legocki

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Publications

2

Citations

37

H-Index

2

Active since

2020

Affiliations

California State University, Northridge(Current)

Kimberly V. Legocki is an author at California State University, Northridge specializing in digital marketing, popular communication, and content analysis.

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Publications per year

2020–2022

2

Publications

2

Sound and Fury: Digital Vigilantism as a Form of Consumer Voice

Kimberly V. Legocki, Kristen Walker, Tina Kiesler · Journal of Public Policy & Marketing · 2020 · 19 citations

, , +29

Fanning the flames: understanding viral content after brand transgressions

Kimberly V. Legocki, Kristen Walker, Meike Eilert · Journal of Consumer Marketing · 2022 · 18 citations

, , +29

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