Margaret L. Sheng

Rethinking organizational learning orientation on radical and incremental innovation in high-tech firms

Margaret L. Sheng, Iting Chien · Journal of Business Research · 2015 · 237 citations

Innovation Management, Learning Organization, Organizational Communication +13

Product attributes and brand equity in the mobile domain: The mediating role of customer experience

Margaret L. Sheng, Thompson S.H. Teo · International Journal of Information Management · 2012 · 184 citations

Customer Experience, Customer Satisfaction, Brand Equity +10

A dynamic capabilities-based framework of organizational sensemaking through combinative capabilities towards exploratory and exploitative product innovation in turbulent environments

Margaret L. Sheng · Industrial Marketing Management · 2017 · 132 citations

Marketing, Dynamic Capabilities-based Framework, Resource-based View +14

The digitalization of micro, small, and medium-sized enterprises (MSMEs): An institutional theory perspective

Abu Amar Fauzi, Margaret L. Sheng · Journal of Small Business Management · 2020 · 102 citations

Customer Satisfaction, Digital Business, Consumer Research +19

Knowledge barriers, knowledge transfer, and innovation competitive advantage in healthcare settings

Margaret L. Sheng, Thompson S.H. Teo, Yuh‐Feng Lin · Management Decision · 2013 · 85 citations

Innovation Adoption, Knowledge Creation, Education +26