11
Publications
399
Citations
10
H-Index
1979
Active since
David K. Lerner is an author at University of Pennsylvania specializing in brand building, brand strategy, and marketing analytics.
Top concepts
BrandingBusinessMarketingManagementStatisticsEngineeringBrand StrategyBrand AwarenessBrand ManagementConsumer Behavior
Publications per year
1979–2023
11
11
Rows per page
1–5 of 11