Concepedia

Chong Oh

CO

4

Publications

465

Citations

4

H-Index

2011

Active since

Affiliations

University of Utah(Current)

Chong Oh is an author at University of Utah specializing in media marketing, arts, and management.

Top concepts

ArtsMarketingManagementSocial MediaMedia MarketingBusinessCommunicationVenture CapitalContent AnalysisConsumer Research

Publications per year

2011–2017

4

Publications

4

Beyond likes and tweets: Consumer engagement behavior and movie box office in social media

Chong Oh, Yaman Roumani, Joseph K. Nwankpa · Information & Management · 2016 · 249 citations

Social Media, Media Marketing, Interactive Marketing +12

INVESTIGATING PREDICTIVE POWER OF STOCK MICRO BLOG SENTIMENT IN FORECASTING FUTURE STOCK PRICE DIRECTIONAL MOVEMENT

Chong Oh, Olivia R. Liu Sheng · Journal of the Association for Information Systems · 2011 · 181 citations

A little Birdie told me: Social media, organizational legitimacy, and underpricing in initial public offerings

Leif Lundmark, Chong Oh, J. Cameron Verhaal · Information Systems Frontiers · 2016 · 24 citations

Social Media, Initial Public Offerings, Digital Marketing +11

How Trump won: The Role of Social Media Sentiment in Political Elections

Chong Oh, Savan Kumar · Journal of the Association for Information Systems · 2017 · 11 citations

Rows per page

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