Concepedia

Giulia Songa

GS

4

Publications

122

Citations

4

H-Index

2017

Active since

Affiliations

IULM University(Current)

Giulia Songa is an author at IULM University specializing in behavioral sciences, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchBehavioral ScienceArtsHealthEmotionCognitionJournalismPsychology

Publications per year

2017–2020

4

Publications

4

How do implicit/explicit attitudes and emotional reactions to sustainable logo relate? A neurophysiological study

Giulia Songa, Hendrik Slabbinck, Iris Vermeir et al. · Food Quality and Preference · 2018 · 48 citations

Behavioral Sciences, Personal Branding, Affective Design +9

IAT, consumer behaviour and the moderating role of decision-making style: An empirical study on food products

Giulia Songa, Vincenzo Russo · Food Quality and Preference · 2017 · 35 citations

Food Choice, Behavioral Sciences, Food Marketing +13

A Neuroscientific Method for AssessingEffectiveness of Digital vs. Print Ads

Andrea Ciceri, Vincenzo Russo, Giulia Songa et al. · Journal of Advertising Research · 2019 · 21 citations · Full text

Digital Marketing, Emerging Media, Targeted Advertising +26

Novel Food-Based Product Communication: A Neurophysiological Study

Vincenzo Russo, Giulia Songa, Laura Emma Milani Marin et al. · Nutrients · 2020 · 18 citations · Full text

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