Concepedia

Martin Owusu Ansah

MO

4

Publications

184

Citations

4

H-Index

2015

Active since

Affiliations

Kwame Nkrumah University of Science and Technology(Current)

Martin Owusu Ansah is an author at Kwame Nkrumah University of Science and Technology specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingFashionEducationInnovationLeadershipMotivationPsychologyBrand Equity

Publications per year

2015–2023

4

Publications

4

The influence of social media on purchase intention: The mediating role of brand equity

Mohammed Majeed, Martin Owusu Ansah, Adu-Ansere Ashmond · Cogent Business & Management · 2021 · 102 citations · Full text

Customer Satisfaction, Social Media, Brand Equity +15

The influence of national culture on organizational culture of multinational companies

Martin Owusu Ansah, Lynette Louw · Cogent Social Sciences · 2019 · 49 citations · Full text

Assessing the effects of transformational leadership on innovative behavior: the role of affective commitment and psychological capital

Samuel Awuni Azinga, Anthony Frank Obeng, Florence Ellis et al. · Evidence-based HRM a Global Forum for Empirical Scholarship · 2023 · 18 citations

Transformational Leadership, Education, Human Resource Management +25

CULTURAL DIMENSION IN MARKETING MANAGERS' DECISION MAKING: AN APPLICATION OF GEERT HOFSTEDE INDEX FOR GHANA

Martin Owusu Ansah · 2015 · 15 citations

Ghanaian Marketing Culture, Business Culture, International Marketing +13

Rows per page

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