Concepedia

Wonjun Chung

WC

8

Publications

230

Citations

8

H-Index

2011

Active since

Affiliations

University of Louisiana at Lafayette(Current)

Sungkonghoe University

Tongmyong University

Wonjun Chung is an author at University of Louisiana at Lafayette specializing in management, marketing, and arts.

Top concepts

MarketingManagementArtsAdvertisingConsumer ResearchFinanceBusinessCommunicationCrisis ManagementMarketing Communication

Publications per year

2011–2024

8

Publications

8

Analysis of the Interactive Relationship Between Apology and Product Involvement in Crisis Communication

Jin-Bong Choi, Wonjun Chung · Journal of Business and Technical Communication · 2012 · 62 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +29

A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis

Taejun Lee, Wonjun Chung, Ronald E. Taylor · Journal of Services Marketing · 2011 · 45 citations

Digital Marketing, Targeted Advertising, Crisis Management +26

Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six-Segment Message Strategy Wheel

Taejun Lee, Ronald E. Taylor, Wonjun Chung · Journal of Applied Communication Research · 2011 · 45 citations

Targeted Advertising, Consumer Research, Economic Crisis +21

The effects of hosting an international sports event on a host country: the 2008 summer Olympic Games

Wonjun Chung, Chang Wan Woo · International Journal of Sports Marketing and Sponsorship · 2011 · 25 citations

Marketing, Summer Olympic Games, Culture +15

US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues

TAEJUN LEE, Eric Haley, TAI WOONG YUN et al. · Journal of Consumer Affairs · 2011 · 14 citations

Communication Strategies, Consumer Research, Financial Security +17

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