Concepedia
Statistics
Publications
2
Citations
122
H-Index
Active since
1986
Carol Pluzinski is an author specializing in consumer behavior, consumer theory, and cognitive response to advertising.
Publications per year
1986–1996
Do Polls Reflect Opinions or Do Opinions Reflect Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior
Vicki G. Morwitz, Carol Pluzinski · Journal of Consumer Research · 1996 · 108 citations
Social Sciences, Political Science, Public Policy +13
Consumer Response to Marketing Stimuli: the Relationship Between Affect, Cognition, and Behavior
Carol Pluzinski, William J. Qualls · ACR North American Advances · 1986 · 14 citations
Business, Marketing, Marketing Management +16
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