Delphine Manceau

Persuasive advertising in Hotelling's model of product differentiation

Francis Bloch, Delphine Manceau · International Journal of Industrial Organization · 1999 · 104 citations

Persuasive Advertising, Advertising, Interactive Marketing +6

Are sex and death taboos in advertising?

Delphine Manceau, Élisabeth Tissier-Desbordes · International Journal of Advertising · 2006 · 85 citations

Targeted Advertising, Consumer Research, Media Studies +17

Modeling the impact of product preannouncements in the context of indirect network externalities

Emmanuelle Le Nagard-Assayag, Delphine Manceau · International Journal of Research in Marketing · 2001 · 59 citations

Network Science, Economics Of Network, Product Preannouncements +13

Key Resources and Internationalization Modes of Creative Knowledge‐Intensive Business Services: The Case of Design Consultancies

Céline Abecassis, Sihem Ben Mahmoud‐Jouini, Claudio Dell’Era et al. · Creativity and Innovation Management · 2012 · 48 citations · Full text

International Marketing, Internationalization Literature, Internationalization +22

Drivers and Pathways of NPD Success in the Marketing–External Design Relationship

Aurélie Hemonnet‐Goujot, Delphine Manceau, Céline Abecassis · Journal of Product Innovation Management · 2018 · 33 citations · Full text

Consumer Research, Brand Strategy, Marketing–external Design Relationship +22