Concepedia

Arijit Bhattacharya

AB

Statistics

Publications

3

Citations

162

H-Index

3

Active since

2018

Affiliations

Narsee Monjee Institute of Management Studies(Current)

Arijit Bhattacharya is an author at Narsee Monjee Institute of Management Studies specializing in business, retail management, and customer experience strategy.

ORCID

Publications per year

2018–2022

3

Publications

3

Parasocial Interaction in Social Media Influencer-Based Marketing: An SEM Approach

Arijit Bhattacharya · Journal of Internet Commerce · 2022 · 72 citations

, , +10

Customer Experience in Online Shopping: A Structural Modeling Approach

Arijit Bhattacharya, Manjari Srivastava, Sanjeev Verma · Journal of Global Marketing · 2018 · 57 citations

, , +12

A Framework of Online Customer Experience: An Indian Perspective

Arijit Bhattacharya, Manjari Srivastava · Global Business Review · 2018 · 33 citations

, , +15

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