Monika Lisjak

When a Threat to the Brand Is a Threat to the Self

Monika Lisjak, Angela Y. Lee, Wendi L. Gardner · Personality and Social Psychology Bulletin · 2012 · 109 citations

Social Sciences, Psychology, Social Psychology +14

Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation

Monika Lisjak, Andrea Bonezzi, Soo Kim et al. · Journal of Consumer Research · 2014 · 101 citations

Social Sciences, Behavioral Sciences, Behavioral Economics +5

Primed interference: The cognitive and behavioral costs of an incongruity between chronic and primed motivational orientations.

Monika Lisjak, Daniel C. Molden, Angela Y. Lee · Journal of Personality and Social Psychology · 2012 · 60 citations

Social Sciences, Behavioral Sciences, Psychology +10

How Marketing Perks Influence Word of Mouth

Monika Lisjak, Andrea Bonezzi, Derek D. Rucker · Journal of Marketing · 2021 · 45 citations

Management, Marketing, Marketing Management +10

Identifying and Exploiting the Inter relationships between Technological and Marketing Capabilities

Janez Prašnikar, Monika Lisjak, Adriana Rejc Buhovac et al. · Long Range Planning · 2008 · 43 citations

Management, Marketing, Marketing Management +14