Fang Jia

Interacting effects of uncertainties and institutional forces on information sharing in marketing channels

Fang Jia, Shaohan Cai, Shen Xu · Industrial Marketing Management · 2014 · 39 citations

Digital Marketing, Marketing Channels, Information Control +12

Curbing opportunism in marketing channels: The roles of influence strategy and perceived fairness

Fang Jia, Liyuan Wei, Ling Jiang et al. · Journal of Business Research · 2021 · 32 citations · Full text

Behavioral Decision Making, Organizational Communication, Marketing Channels +10

A BUS‐aided RSU access scheme based on SDN and evolutionary game in the Internet of Vehicle

Fang Jia, Chen Chen, Jiajun Li et al. · International Journal of Communication Systems · 2019 · 18 citations

Vehicle Communication, Internet Of Vehicle, Engineering +16

Perceptual difference of dependence and trust in marketing channel: reconsideration of dependence measurement

Fang Jia, Zhilin Yang · Asian Business & Management · 2019 · 11 citations

Trust Metric, Customer Satisfaction, Dependence Measurement +14

The performance implications of perceptual differences of dependence in marketing channels

Zhilin Yang, Fang Jia, Shaohan Cai · Asia Pacific Journal of Marketing and Logistics · 2014 · 10 citations

Marketing Analytics, Customer Satisfaction, Consumer Uncertainty +23