Alexandre Borba da Silveira

Publications

Citations

H-Index

2018

Active since

Affiliations

Universidade do Vale do Rio dos Sinos(Current)

Alexandre Borba da Silveira is an author at Universidade do Vale do Rio dos Sinos specializing in interactive marketing, social innovation, and social computing.

ORCID

Top concepts

MarketingManagementTechnologyEngineeringCommunicationSustainabilitySharing EconomySocial ComputingSocial InfluenceConsumer Behavior

Publications per year

2018–2021

Publications

How Digital Platforms Materialize Sustainable Collaborative Consumption: A Brazilian and Canadian Bike-Sharing Case Study

Alexandre Borba da Silveira, Gabriel Levrini, Myriam Ertz · Journal of International Consumer Marketing · 2021 · 33 citations

Sustainable Consumption, Engineering, Digital Marketing +22

THE PROCESS OF COOPETITIVE STRATEGY: A CASE STUDY OF MICROBREWERIES IN PORTO ALEGRE

Jefferson Marlon Monticelli, Alexandre Borba da Silveira, Luciana Maines da Silva · RAM. Revista de Administração Mackenzie · 2018 · 12 citations · Full text

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