Statistics
Publications
1
Citations
19
H-Index
1
Active since
2022
Affiliations
Goethe University Frankfurt(Current)
Maximilian Matthe is an author at Goethe University Frankfurt specializing in market positioning, strategic mapping, and strategy.
Publications per year
2022–2022
1
1
Mapping Market Structure Evolution
Maximilian Matthe, Daniel M. Ringel, Bernd Skiera · Marketing Science · 2022 · 19 citations · Full text
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