Concepedia

Christian Brünner

CB

4

Publications

220

Citations

4

H-Index

2015

Active since

Affiliations

University of Reading(Current)

Schmalkalden University of Applied Sciences

Christian Brünner is an author at University of Reading specializing in brand management, brand strategy, and management.

Top concepts

MarketingManagementBrand StrategyBrand ManagementBusinessBrand DevelopmentConsumer ResearchConsumer Decision MakingAdvertisingBrand Equity

Publications per year

2015–2019

4

Publications

4

Negative online consumer reviews: effects of different responses

Sebastian Ullrich, Christian Brünner · Journal of Product & Brand Management · 2015 · 87 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +21

Impact of symbolic product design on brand evaluations

Christian Brünner, Sebastian Ullrich, Patrik Jungen et al. · Journal of Product & Brand Management · 2016 · 75 citations

Consumer Research, Brand Strategy, Product Experience +19

The impact of brand portfolios on organizational attractiveness

Christian Brünner, Matthias Baum · Journal of Business Research · 2019 · 30 citations

Brand Portfolios, Brand Equity, Management +6

The most optimal way to deal with negative consumer review

Christian Brünner, Sebastian Ullrich, Mauro José de Oliveira · Internet Research · 2018 · 28 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +25

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