Concepedia

Patrik Jungen

PJ

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Publications

1

Citations

75

H-Index

1

Active since

2016

Affiliations

Schmalkalden University of Applied Sciences(Current)

Patrik Jungen is an author at Schmalkalden University of Applied Sciences specializing in product design (industrial design), brand management, and brand equity.

Top concepts

Publications per year

2016–2016

1

Publications

1

Impact of symbolic product design on brand evaluations

Christian Brünner, Sebastian Ullrich, Patrik Jungen et al. · Journal of Product & Brand Management · 2016 · 75 citations

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