Yuheng Hu

What We Instagram: A First Analysis of Instagram Photo Content and User Types

Yuheng Hu, Lydia Manikonda, Subbarao Kambhampati · Proceedings of the International AAAI Conference on Web and Social Media · 2014 · 780 citations · Full text

Social Data Analysis, Instagram Photo Content, First Analysis +21

Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

Yuheng Hu, Anbang Xu, Yili Hong et al. · Journal of Management Information Systems · 2019 · 115 citations

Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from Twitch.tv

Keran Zhao, Yuheng Hu, Yili Hong et al. · Journal of the Association for Information Systems · 2021 · 93 citations

Digital Marketing, Streaming Media, Emerging Media +30

Dude, srsly?: The Surprisingly Formal Nature of Twitter's Language

Yuheng Hu, Kartik Talamadupula, Subbarao Kambhampati · Proceedings of the International AAAI Conference on Web and Social Media · 2021 · 81 citations · Full text

Engineering, Social Medium Monitoring, Surprisingly Formal Nature +18

Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Livestreaming

Keran Zhao, Yingda Lu, Yuheng Hu et al. · Information Systems Research · 2022 · 78 citations

Emerging Media, Streaming Media, Content Providers +23