Concepedia

Suku Bhaskaran

SB

Statistics

Publications

9

Citations

859

H-Index

9

Active since

1985

Affiliations

Victoria University(Current)

Suku Bhaskaran is an author at Victoria University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingStrategic ManagementFood MarketingCultureEducationFood PolicyPublic HealthMarketing Strategy

Publications per year

1985–2013

9

Publications

9

Incremental Innovation and Business Performance: Small and Medium-Size Food Enterprises in a Concentrated Industry Environment

Suku Bhaskaran · Journal of Small Business Management · 2005 · 274 citations

Innovation Adoption, Incremental Innovations, Entrepreneurship +22

Environmentally sustainable food production and marketing

Suku Bhaskaran, Michael Jay Polonsky, John Cary et al. · British Food Journal · 2006 · 187 citations

Green Marketing, Sustainable Food System, Sustainable Standards +20

Buyer beliefs, attitudes and behaviour: foods with therapeutic claims

Suku Bhaskaran, Felicity Hardley · Journal of Consumer Marketing · 2002 · 138 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +23

National culture, business culture and management practices: consequential relationships?

Suku Bhaskaran, Nishal Sukumaran · Cross Cultural Management An International Journal · 2007 · 91 citations

Business Culture, Education, Cultural Factor +18

Contextual and methodological issues in COO studies

Suku Bhaskaran, Nishal Sukumaran · Marketing Intelligence & Planning · 2007 · 86 citations

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