Brenda G. Pitts

The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers

Jerónimo García‐Fernández, Pablo Gálvez-Ruíz, Jesús Fernández Gavira et al. · Sport Management Review · 2017 · 278 citations

Sport Management at the Millennium: A Defining Moment

Brenda G. Pitts · Journal of Sport Management · 2001 · 107 citations

Defining Moment, Management, Business +3

An Examination of the Effects of Time on Sponsorship Awareness Levels

Brenda G. Pitts · Sport Marketing Quarterly · 2004 · 88 citations

Marketing, Customer Satisfaction, Consumer Study +13

Industry Segmentation Theory and the Sport Industry: Developing a Sport Industry Segment Model

Brenda G. Pitts, Lawrence W. Fielding, Lori K. Miller · Sport Marketing Quarterly · 1994 · 78 citations

Industry Segmentation, Sport Engineering, Sport Industry +14

Sports tourism and niche markets: Identification and analysis of the growing lesbian and gay sports tourism industry

Brenda G. Pitts · Journal Of Vacation Marketing · 1999 · 55 citations

Tourism Management, Homosexuality, Globalization Of Sport +20