Concepedia

Doddy Adhi Mursandi

DA

1

Publications

16

Citations

1

H-Index

2020

Active since

Affiliations

Mulawarman University(Current)

Doddy Adhi Mursandi is an author at Mulawarman University specializing in management, brand development, and consumer research.

Top concepts

BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessGreen MarketingBrand ManagementBrand DevelopmentConsumer Behavior

Publications per year

2020–2020

1

Publications

1

THE IMPACT OF GREEN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY ON BRAND IMAGE, PURCHASE INTENTION, AND PURCHASE DECISION (STUDY ON THE BODY SHOP IN SAMARINDA)

Doddy Adhi Mursandi, Hudyah Astuti Sudirman, Theresia Militina · International Journal of Economics, Business and Accounting Research (IJEBAR) · 2020 · 16 citations

Customer Satisfaction, Socially Responsible Product, Green Marketing +16

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