Arthur Cheng‐Hsui Chen

Author

National Yunlin University of Science and Technology

Also Known As

Arthur Cheng-Hsui Chen, Arthur Cheng-hsui Chen, Arthur Cheng‐Hsui Chen

Publications

413

Citations

H-Index

Concepts

All Affiliations

National Yunlin University of Science and Technology

About

Arthur Cheng‐Hsui Chen is an author at National Yunlin University of Science and Technology specializing in brand equity, brand awareness, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	3	3	407
2	Management	3	3	407
3	Marketing	3	3	407
4	Behavioral Sciences	1	1	27
5	Advertising Effectiveness	1	1	27

Arthur Cheng‐Hsui Chen

Publications

407

Citations

H-Index

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	Year	Citations

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