Concepedia

Rita Ya-Hui Chang

RY

2

Publications

77

Citations

2

H-Index

2013

Active since

Affiliations

University of Denver(Current)

Rita Ya-Hui Chang is an author at University of Denver specializing in consumer research, marketing, and consumer behavior.

Top concepts

MarketingConsumer BehaviorConsumer ResearchDesignFashionBrandingBusinessManagementPersuasionTechnology

Publications per year

2013–2014

2

Publications

2

Adaptable apparel: a sustainable design solution for excess apparel consumption problem

Huantian Cao, Rita Ya-Hui Chang, Jo Kallal et al. · Journal of Fashion Marketing and Management · 2014 · 50 citations

Engineering, Consumer Research, Adaptable Apparel +22

Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation

Arthur Cheng‐Hsui Chen, Rita Ya-Hui Chang, Ali Besherat et al. · Psychology and Marketing · 2013 · 27 citations

Multiple Brand Endorsements, Consumer Research, Consumer Attitude +18

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