Rita Ya-Hui Chang - Concepedia

Author

Rita Ya-Hui Chang

Also Known As

Rita Chang, Rita Ya-Hui Chang

Publications

Citations

H-Index

Concepts

All Affiliations

Rita Ya-Hui Chang is an author at University of Denver specializing in consumer research, marketing, and consumer behavior.

#	Concept	H-Index	Publications	Citations
1	Business	1	1	27
2	Engineering	1	1	50
3	Management	1	1	27
4	Social Sciences	1	1	50
5	Behavioral Sciences	1	1	27

Rita Ya-Hui Chang

Publications

Citations

H-Index

Page 1

	Year	Citations
Adaptable apparel: a sustainable design solution for excess apparel consumption problem Huantian Cao, Rita Ya-Hui Chang, Jo Kallal, Journal of Fashion Marketing and Management EngineeringConsumer ResearchAdaptable ApparelSocial SciencesSustainable Design	2014	50
Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation Arthur Cheng‐Hsui Chen, Rita Ya-Hui Chang, Ali Besherat, Psychology and Marketing Multiple Brand EndorsementsConsumer ResearchConsumer AttitudeManagementMarketing Communication	2013	27

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