Concepedia

Lesa A. Stern

LA

Statistics

Publications

6

Citations

295

H-Index

6

Active since

2003

Affiliations

Westmont College(Current)

Brigham Young University

Southern Illinois University Edwardsville

Lesa A. Stern is an author at Westmont College specializing in advertising persuasion, humanities, and sexual behavior development.

Publications per year

2003–2019

6

Publications

6

Effective faculty feedback: The road less traveled

Lesa A. Stern, Amanda Solomon · Assessing Writing · 2006 · 165 citations

Education, Educational Leadership, Higher Education +10

The Role of Visual Hyperbole in Advertising Effectiveness

Mark Callister, Lesa A. Stern · Journal of Current Issues & Research in Advertising · 2007 · 50 citations

Business, Marketing, Marketing Management +17

Evaluation of Sexual Content in Teen-Centered Films From 1980 to 2007

Mark Callister, Lesa A. Stern, Sarah M. Coyne et al. · Mass Communication & Society · 2011 · 27 citations

Humanities, Film Studies, Sexuality Studies +9

A Content Analysis of the Prevalence and Portrayal of Sexual Activity in Adolescent Literature

Mark Callister, Sarah M. Coyne, Lesa A. Stern et al. · The Journal of Sex Research · 2011 · 24 citations

Humanities, Literature, Sexuality Studies +11

Exploring Variations of Hyperbole and Puffery in Advertising

Lesa A. Stern, Mark Callister · Journal of Current Issues & Research in Advertising · 2019 · 18 citations

Business, Marketing, Psychology +16

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