Concepedia

Jiyoung Cha

JC

Statistics

Publications

15

Citations

800

H-Index

14

Active since

2007

Affiliations

George Mason University(Current)

University of Florida

University of North Texas

San Francisco State University

Jiyoung Cha is an author at George Mason University specializing in social sciences, media studies, and communication.

Publications per year

2007–2017

15

Publications

15

Shopping on Social Networking Web Sites

Jiyoung Cha · Journal of Interactive Advertising · 2009 · 137 citations

Business, Marketing, Marketing Management +17

EXPLORING THE INTERNET AS A UNIQUE SHOPPING CHANNEL TO SELL BOTH REAL AND VIRTUAL ITEMS: A COMPARISON OF FACTORS AFFECTING PURCHASE INTENTION AND CONSUMER CHARACTERISTICS

Jiyoung Cha · 2011 · 90 citations

Business, Marketing, Marketing Management +16

Substitutability between Online Video Platforms and Television

Jiyoung Cha, Sylvia M. Chan‐Olmsted · Journalism & Mass Communication Quarterly · 2012 · 89 citations

Social Sciences, Communication, Marketing +12

Predictors of television and online video platform use: A coexistence model of old and new video platforms

Jiyoung Cha · Telematics and Informatics · 2013 · 79 citations

Social Sciences, Communication, Audience Studies +15

Exploring the Antecedents and Effects of Brand Images for Television News: An Application of Brand Personality Construct in a Multichannel News Environment

Sylvia M. Chan‐Olmsted, Jiyoung Cha · The International Journal on Media Management · 2008 · 75 citations

Business, Marketing, Marketing Management +17

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