Concepedia

Tom Gamble

TG

1

Publications

57

Citations

1

H-Index

2004

Active since

Affiliations

Northern Kentucky University(Current)

Tom Gamble is an author at Northern Kentucky University specializing in customer satisfaction, brand loyalty, and brand equity.

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Publications per year

2004–2004

1

Publications

1

Brand loyalty of NASCAR fans towards sponsors: the impact of fan identification

Aron M. Levin, Fred Beasley, Tom Gamble · International Journal of Sports Marketing and Sponsorship · 2004 · 57 citations

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