Anu C. Haridasan

Publications

124

Citations

H-Index

2018

Active since

Affiliations

Vellore Institute of Technology University(Current)

Anu C. Haridasan is an author at Vellore Institute of Technology University specializing in interactive marketing, customer satisfaction, and digital marketing.

ORCID

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingConsumer Decision MakingBusinessMotivation

Publications per year

2018–2021

Publications

Online or in-store: unravelling consumer’s channel choice motives

Anu C. Haridasan, Angeline Gautami Fernando · Journal of Research in Interactive Marketing · 2018 · 73 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +21

Investigation of consumers' cross‐channel switching intentions: A push‐pull‐mooring approach

Anu C. Haridasan, Angeline Gautami Fernando · Journal of Consumer Behaviour · 2021 · 51 citations

Customer Satisfaction, Alternative Attractiveness, Consumer Uncertainty +18

Rows per page

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