Julian Runge

Churn prediction for high-value players in casual social games

Julian Runge, Peng Gao, Florent Garcin et al. · 2014 · 144 citations

Business, Business Analytics, Business Economics +15

Predicting Purchase Decisions in Mobile Free-to-Play Games

Rafet Sifa, Fabian Hadiji, Julian Runge et al. · Proceedings of the AAAI Conference on Artificial Intelligence and Interactive Digital Entertainment · 2015 · 82 citations · Full text

Business, Marketing, Marketing Management +16

To be or not to be...social

Anders Drachen, Mari Pastor, Aron Liu et al. · Proceedings of the Australasian Computer Science Week Multiconference · 2018 · 43 citations · Full text

Social Sciences, Economics, Marketing +11

Customer Lifetime Value Prediction in Non-Contractual Freemium Settings: Chasing High-Value Users Using Deep Neural Networks and SMOTE

Rafet Sifa, Julian Runge, Christian Bauckhage et al. · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2018 · 36 citations · Full text

Business, Marketing, Marketing Management +14

Privacy-Centric Digital Advertising: Implications for Research

Garrett Johnson, Julian Runge, Eric Benjamin Seufert · Customer Needs and Solutions · 2022 · 35 citations

Business, Marketing, Marketing Management +12