Concepedia

Mina Khoshroo

MK

Statistics

Publications

2

Citations

26

H-Index

2

Active since

2022

Affiliations

Hazrat-e Masoumeh University(Current)

Mina Khoshroo is an author at Hazrat-e Masoumeh University specializing in strategic management, business, and management.

Top concepts

BusinessManagementBusiness StrategyStrategic ManagementBrandingStrategyMarketingTechnologyBrand EquityIndustry 4.0

Publications per year

2022–2022

2

Publications

2

Scientific mapping of digital transformation strategy research studies in the Industry 4.0: a bibliometric analysis

Mina Khoshroo, Mohammad Talari · Nankai Business Review International · 2022 · 14 citations

Digital Business, Enterprise Business Transformation, Business Intelligence +18

Impact of industry competitive intensity on brand performance: mediating role of market orientation and organizational learning

Mohammad Talari, Mina Khoshroo · Journal of Research in Marketing and Entrepreneurship · 2022 · 12 citations

Industry Competitive Intensity, Market Orientation, Brand Strategy +18

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