Concepedia

Siddharth Misra

SM

Statistics

Publications

4

Citations

112

H-Index

4

Active since

2014

Affiliations

National Institute of Technology Rourkela(Current)

Siddharth Misra is an author at National Institute of Technology Rourkela specializing in business, management, and brand strategy.

Top concepts

BusinessManagementBrandingMarketingBrand EquityBrand StrategyBrand AwarenessHuman ResourcesBrand ManagementBrand Development

Publications per year

2014–2021

4

Publications

4

HRD indicators and branding practices: a viewpoint on the employer brand building process

Itam Urmila Jagadeeswari, Siddharth Misra, Heena Anjum · European journal of training and development · 2020 · 49 citations

Hrd Indicators, Brand Strategy, Human Resource Management +18

Environmental consciousness and brand equity

Siddharth Misra, Rajeev Kumar Panda · Marketing Intelligence & Planning · 2017 · 30 citations

Environmental Performance, Green Marketing, Brand Strategy +16

Impact of Country-of-origin Image on Brand Equity: A Study on Durable Products in India

Rajeev Kumar Panda, Siddharth Misra · Procedia - Social and Behavioral Sciences · 2014 · 20 citations · Full text

The nexus between diversity management (DM) and organizational performance (OP): mediating role of cognitive and affective diversity

Shagufta Showkat, Siddharth Misra · European journal of training and development · 2021 · 13 citations

Strategic Human Resources, Education, Organizational Culture +19

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