Concepedia

Sumukh Hungund

SH

7

Publications

184

Citations

7

H-Index

2017

Active since

Affiliations

Manipal Academy of Higher Education(Current)

Sumukh Hungund is an author at Manipal Academy of Higher Education specializing in management, business, and business strategy.

Top concepts

BusinessManagementMarketingInnovationBusiness StrategyStrategic ManagementInnovation ManagementOpen InnovationFirm PerformanceSocial Innovation

Publications per year

2017–2023

7

Publications

7

Factors influencing adoption of electric vehicles – A case in India

K.V. Sriram, Lidwin Kenneth Michael, Sumukh Hungund et al. · Cogent Engineering · 2022 · 83 citations · Full text

Benchmarking of factors influencing adoption of innovation in software product SMEs

Sumukh Hungund, Venkatesh Mani · Benchmarking An International Journal · 2019 · 30 citations

Innovation Evaluation, Innovation Adoption, Software Product Smes +23

Does E-Marketing Mix Influence Brand Loyalty and Popularity of E-Commerce Websites?

K.V. Sriram, Kathakali Phouzder, Asish Oommen Mathew et al. · 2019 · 19 citations

Marketing, Customer Satisfaction, Marketing Analytics +15

Enhancing Firm Performance Through Adoption of Innovation: an Empirical Evidence from Indian Biotechnological Firms

Aishwarya Narayan, Sumukh Hungund · Journal of the Knowledge Economy · 2021 · 15 citations · Full text

Innovation Evaluation, Innovation Adoption, Firm Performance +19

Abusive Supervision Effects on Employee Knowledge Hiding Behavior in Academia

Amitabh Anand, Audrey Dalmasso, Sumukh Hungund et al. · Journal of the Knowledge Economy · 2023 · 14 citations

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